Bridge the miles between family and friends with customizable photo frames, calendars, announcements, postcards, stationery, invitations, e-cards and scrapbook pages. Hallmark Card Studio 2018 Mac Edition extends this tradition, making it easy to create one-of-a-kind Hallmark cards as unique as the people you care for.But cards are just the beginning. For more than 100 years, Hallmark has designed greeting cards for life’s special moments.